_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.
A)Average quarter-hour figure
B)Average quarter-hour rating
C)Average quarter-hour share
D)Cume
E)Average market share

Question

Quizplus · Accepted Answer

Cume, short for cumulative audience, refers to the estimated total number of different people who listen to a radio station for at least five minutes during a quarter-hour period within a specified daypart.

_____ Is Defined as the Estimated Total Number of Different