Because _____ advertising does not create awareness or demand for products or services,but rather points consumers toward where their purchases can be made,it is considered a directional medium.
A)specialty
B)Yellow Pages
C)radio
D)transit
E)television

Question

Quizplus · Accepted Answer

Yellow Pages advertising specifically directs consumers to the locations where they can purchase products or services. It does not aim to create brand awareness or interest, making it a directional medium.

Because _____ Advertising Does Not Create Awareness or Demand for Products