Which support medium should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?
A)Billboards
B)Product placements
C)Advertising specialties
D)In-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Advertising specialties, such as branded pens, notepads, and keychains, are items that recipients are likely to keep and use repeatedly, making them effective in achieving high levels of retention and serving as a frequent reminder.

Which Support Medium Should Be Employed If the Objective Is