A number of studies have been implemented to determine the combined effects of two or more media.Most of these studies have demonstrated:
A)that television advertising is still the best media option.
B)the impact of the Internet on radio advertising is high.
C)a higher effectiveness when multiple media are employed.
D)that overlap and inconsistent reach minimize the impact of multiple media simultaneously.
E)that only one media should be used for advertising.

Question

Quizplus · Accepted Answer

Most studies have shown that the effectiveness of advertising is higher when multiple media are employed, as they can complement each other and reach different demographic segments. This is especially true in today's fragmented media landscape where audiences are spread across various channels and platforms. Therefore, combining media like TV, radio, print, online, and social media can enhance the overall impact of advertising campaigns.

A Number of Studies Have Been Implemented to Determine the Combined