_____ is a method of testing ads by placing them randomly in certain dummy copies of regularly distributed magazines.
A) Vehicle source testing
B) Burke's reflection test
C) A Flesch test
D) Dummy advertising vehicle testing
E) A contextual test
Correct Answer:
Verified
Q40: The fact that people in market research
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Q42: Which of the following is one of
Q43: _ is a rough commercial test in
Q44: Theater testing:
A)is a popular field method of
Q46: _ is the laboratory method of pretesting
Q47: The principles of Positioning Advertising Copy Testing
Q48: _ is conducted very early in the
Q49: Which of the following is the methodology
Q50: One of the flaws associated with the
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