Laboratory methods of testing for advertisement effectiveness generally offer high _____ but low ____.
A)control;realism
B)external validity;internal validity
C)control;costs
D)generalization;costs
E)costs;value

Question

Quizplus · Accepted Answer

Laboratory methods provide high control over variables but often lack realism because they do not replicate real-world conditions accurately.

Laboratory Methods of Testing for Advertisement Effectiveness Generally Offer High