Marketing metrics are better understood when implemented in terms of a framework such as the
A) pull strategy.
B) push strategy.
C) marketing plan.
D) marketing mix.
E) purchasing funnel.

Question

Quizplus · Accepted Answer

The purchasing funnel framework is designed to conceptualize the customer journey from awareness to purchase. It identifies key stages through which a potential customer moves before making a purchase decision. These stages include awareness, interest, consideration, intent, and purchase. By using the purchasing funnel framework, marketers can track and measure the effectiveness of their marketing strategies at each stage of the funnel, resulting in a better understanding of marketing metrics.

Marketing Metrics Are Better Understood When Implemented in Terms of a Framework