A business committed to collecting and disseminating data on the customer using customer relationship management (CRM) tools isn't
A) focused on the customer.
B) focused on research.
C) focused on the number of new products.
D) focused on transactions.
E) focused on sales and marketing.

Question

Quizplus · Accepted Answer

A business that is solely focused on collecting and disseminating data on the customer using CRM tools may not necessarily be focused on understanding and meeting the needs of the customer, which is the primary goal of CRM. This could lead to a lack of focus on the customer and a potential loss of customers in the long run.

A Business Committed to Collecting and Disseminating Data on the Customer