In businesses where there is alignment between marketing and sales, shorter sales cycles are common.

Question

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When marketing and sales are aligned, it means that the marketing team is generating leads that are more qualified and ready to buy, which can lead to shorter sales cycles. By working together, both teams can ensure that the right message is being delivered to the right audience at the right time, streamlining the process and reducing the time it takes to close a deal.

In Businesses Where There Is Alignment Between Marketing and Sales