To align the marketing and sales functions, the language of marketing has to be translated into
A) customer value propositions.
B) brand associations.
C) marketing communications tactics.
D) sales collateral materials.
E) the language of sales.

Question

Quizplus · Accepted Answer

To align marketing and sales functions effectively, it's crucial that the language of marketing is translated into the language of sales. This ensures that both departments are aligned in their objectives, strategies, and understanding of the market and customer needs, facilitating better collaboration and efficiency.

To Align the Marketing and Sales Functions, the Language of Marketing