Devices alone are not enough anymore; consumers want a complete experience.
Correct Answer:
Verified
Q53: Left to their own devices, customers will
Q54: Mitigating channel conflicts consists of examining channel
Q55: Mismatching a customer's channel preferences with the
Q56: ING, the Dutch online bank, uses the
Q57: Companies that make it easy for customers
Q59: Having more channels means getting more sales.
Q60: The direct channel model allows Dell to
Q61: The most important thing channels move is
Q62: It is not necessary for a channel
Q63: Why is it important to base channel
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