To migrate customers to the preferred channel, ING, the Dutch online bank
A) offers multiple channels.
B) offers customers an incentive.
C) advertises only the lower-cost channel.
D) penalizes customers who use the lower-cost channel.
E) matches all competitive offerings.

Question

Quizplus · Accepted Answer

ING encourages customers to migrate to the preferred channel by offering incentives, which is a common strategy for guiding customer behavior without forcing their hand or causing dissatisfaction.

To Migrate Customers to the Preferred Channel, ING, the Dutch