Which of the following is TRUE regarding the stages of international marketing involvement?
A) A firm progresses through the stages in a linear order
B) The stages do not overlap
C) A firm begins its international involvement at the second stage
D) A firm may be in more than one stage simultaneously
E) The first stage of the process is 'No Foreign Marketing'

Question

Quizplus · Accepted Answer

Though presented in a linear fashion, it cannot be inferred that a firm progresses from one stage to another; quite to the contrary, a firm may begin its international involvement at any one stage or be in more than one stage simultaneously.

Which of the Following Is TRUE Regarding the Stages of International