Which of the following is an uncontrollable element for an international marketer?
A) Structure of distribution
B) Promotion
C) Price
D) Research
E) Firm characteristics

Question

Quizplus · Accepted Answer

The structure of distribution is an uncontrollable element for an international marketer because it is determined by the existing distribution channels and infrastructure in the foreign market, which the marketer cannot change.

Which of the Following Is an Uncontrollable Element for an International