Given the greater uncertainty and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. These two methods are:
A) probabilistic forecasting and ensemble forecasting.
B) expert opinion and analogy.
C) reference class forecasting and simulation.
D) linear progression and linear regression.
E) scenario building and extrapolation.

Question

Quizplus · Accepted Answer

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: expert opinion and analogy.

Given the Greater Uncertainty and Data Limitations Associated with Foreign