According to the text, the ability to express attitudes and opinions about a product or concept depends on the respondent's:
A) cultural background.
B) past experience with the product.
C) educational background.
D) ability to recognize the usefulness and value of such a product.
E) attitude toward marketing research.

Question

Quizplus · Accepted Answer

It is difficult for a person to formulate needs, attitudes, and opinions about goods whose use may not be understood, that are not in common use within the community, or that have never been available.

According to the Text, the Ability to Express Attitudes and Opinions