Effective call objectives must meet three criteria. Which of the following is the best example of an objective that is measurable?
A)to learn more about the prospect's needs
B)to show the buyer a list of satisfied customers
C)to improve the prospect's perception of our company
D)to learn more about the buyer as a person
E)to increase the buyer's trust

Question

Quizplus · Accepted Answer

Measurable objectives are specific and quantifiable. Option B is the only objective that can be measured by showing a list of satisfied customers. The other options are either too vague or subjective and cannot be easily quantified.

Effective Call Objectives Must Meet Three Criteria