In the opening profile Marcel Dalby, Operations Manager for Waste Management suggests the most important aspect of planning for a sales call is:
A)know your product and its capabilities
B)know your audiences and their needs
C)know your competitors as well as you know your family
D)be prepared for the worst and expect the best
E)respect the knowledge of those who have been selling your firm's products for years

Question

Quizplus · Accepted Answer

Marcel Dalby suggests that it is crucial to know your audience and their needs when planning for a sales call. This means understanding the challenges and goals of the person or company you will be selling to, and tailoring your approach and product to meet their specific needs. This is essential for building a relationship and closing a successful sale.

In the Opening Profile Marcel Dalby, Operations Manager for Waste