Ace Machineries has been using batteries supplied by its long-term vendor Thorium Inc.in all its products.Recently, a competitor of Thorium agreed to provide superior quality batteries at the same price.Ace Machineries has decided to change the supplier for batteries from Thorium Inc.to its competitor.The most appropriate way for the supplier relationship manager at Ace Machineries to convey this bad news is to:
A)avoid using nonverbal behavior to show concern and appreciation.
B)use general and legal language in the written message.
C)avoid starting the written message with a buffer or a teaser statement.
D)provide a clear rationale and specific feedback in the written message.
E)use a direct message structure over an indirect message structure.

Question

Quizplus · Accepted Answer

Providing the rationale for a decision is helpful to the external partners. It gives them an opportunity to improve the competitiveness of their company by focusing on their weaknesses.

Ace Machineries Has Been Using Batteries Supplied by Its Long-Term