Why does B2B e-commerce generally require a very different approach than B2C e-commerce?
A) B2B sales often require fewer negotiations than B2C sales.
B) B2B sales often involve much higher sums of money.
C) B2B sales often result in short-term relationships with suppliers.
D) B2B sales often require little collaboration between buyer and seller.

Question

Quizplus · Accepted Answer

B2B sales often involve much higher sums of money than B2C sales, which means that the decision-making process is more complex and involves more parties. This requires a different approach than B2C e-commerce, which typically focuses on individual consumer needs and desires. B2B e-commerce often involves long-term contracts, negotiations, and relationships with suppliers, which requires a more collaborative and strategic approach.

Why Does B2B E-Commerce Generally Require a Very Different Approach