Which of the following is an Internet marketing strategy that attempts to involve customers and others not employed by the seller in activities that promote a product?
A) E-tailing
B) backdoor marketing
C) viral marketing
D) multilevel marketing

Question

Quizplus · Accepted Answer

Viral marketing is a strategy that seeks to involve customers and others outside the company in marketing activities that promote a product. It relies on word-of-mouth advertising and the sharing of content through social media to spread the message about the product or service. E-tailing refers to online retailing, backdoor marketing is a term that refers to deceptive or unethical marketing practices, and multilevel marketing involves recruiting others to sell a product for a commission.

Which of the Following Is an Internet Marketing Strategy That