Which statement best describes sponsorships?
A) They are one of the fastest growing categories of promotional spending.
B) They are one of the newest forms of product promotion.
C) They are a promotional channel that is slowly losing favour as more firms turn to the Internet to reach their target audience.
D) They are one of the least effective promotional channels when it comes to reaching a specific target market.

Question

Quizplus · Accepted Answer

Sponsorships are one of the fastest growing categories of promotional spending because they allow companies to reach their target audience through partnerships with events, organizations, or individuals that have a specific appeal or demographic.

Which Statement Best Describes Sponsorships