As the general manager of KTRV radio 1030, you are trying to take advantage of changes in technology to increase the number of listeners to your station. Which of the following is a strategy you could employ?
A) Change the call letters for your station to something easier to remember.
B) Gain more control over your message by making greater use of publicity.
C) Eliminate advertising.
D) Develop an online radio website.

Question

Quizplus · Accepted Answer

Developing an online radio website is a strategy that takes advantage of changes in technology and can help to increase the number of listeners to the station. It provides a platform for listeners to tune in from anywhere in the world and makes it easier for them to access the station's content. Additionally, it allows for targeted advertising and the ability to track listener behavior, which can inform future marketing strategies. Changing the call letters for the station and eliminating advertising may have some impact, but they are not directly correlated to increasing the number of listeners. Publicity is also important, but it is not a technological approach and may have limited reach compared to an online platform.

As the General Manager of KTRV Radio 1030, You Are