Which of the following involves gathering, interpreting, and applying information to uncover opportunities and challenges?
A) market research
B) market interrogation
C) market preparation
D) market segmentation analysis

Question

Quizplus · Accepted Answer

Market research involves gathering information through various methods such as surveys, focus groups, and data analysis to understand consumer behavior, market trends, and competition. This information is then interpreted and applied to identify opportunities and challenges in the market. Market interrogation and market preparation are not commonly used terms in the field of marketing, and market segmentation analysis is a specific type of market research that focuses on dividing a market into smaller groups with similar needs or characteristics.

Which of the Following Involves Gathering, Interpreting, and Applying Information