What is the most significant difference between the consumer buyer and the business buyer?
A) The consumer buyer is more likely to negotiate on prices and features.
B) The consumer buyer is unlikely to do any research.
C) The business buyer bases purchases on specifications rather than on personal judgment.
D) The business buyer has more flexibility.

Question

Quizplus · Accepted Answer

The most significant difference between the consumer buyer and the business buyer is that the business buyer bases purchases on specifications rather than on personal judgment. Business buyers make purchasing decisions based on factors such as price, quality, and reliability, and they tend to be more rational and objective in their decision-making process. In contrast, consumer buyers are often driven by emotions and personal preferences, and may be more likely to negotiate on prices and features. Additionally, while some consumers may conduct research before making a purchase, it is generally not as common or extensive as the research conducted by business buyers. Finally, while both consumer and business buyers have some flexibility in their purchasing decisions, business buyers may have more flexibility due to their larger budgets and more complex buying processes.

What Is the Most Significant Difference Between the Consumer Buyer