When B2B marketers divide the market based on the characteristics of customers, what type of segmentation are they using?
A) product-use market segmentation
B) demographic segmentation
C) psychographic segmentation
D) customer-based market segmentation

Question

Quizplus · Accepted Answer

Customer-based market segmentation involves dividing the market based on characteristics of the customers, such as their needs, behaviors, attitudes, and buying patterns. This approach helps B2B marketers understand their customers better and develop marketing strategies that meet their specific needs and preferences. Product-use market segmentation divides the market based on how customers use the product, demographic segmentation divides the market based on demographic factors such as age, gender, income, etc., and psychographic segmentation divides the market based on lifestyle, personality, values, and attitudes.

When B2B Marketers Divide the Market Based on the Characteristics