In the context of relationship marketing, which of the following is an example of a limited relationship?
A) when the marketer maintains an extensive database with information about limited customers
B) when a firm asks a key client to participate in product development
C) when a firm outsources some (but not all) of its marketing functions to a wholesaler or retailer in order to streamline its marketing efforts
D) when a company sends newsletters and special offers to customers via regular e-mails

Question

Quizplus · Accepted Answer

Limited relationships in marketing involve basic interactions with customers, such as sending newsletters and special offers via email, without deep engagement or personalization.

In the Context of Relationship Marketing, Which of the Following