Customer relationship management is an ongoing process. When does it work best?
A) when the company focuses primarily on being the low-cost seller in a competitive market
B) when the company limits its efforts to a select few customers who are major purchasers
C) when the company combines marketing communication with one-on-one personalization
D) when the company uses mass production techniques and needs to have a guaranteed market for large quantities of its goods

Question

Quizplus · Accepted Answer

Customer relationship management works best when a company combines marketing communication with one-on-one personalization. This approach allows the company to build and maintain long-term relationships with customers by understanding their needs and preferences, providing personalized service, and fostering loyalty. Limiting efforts to a select few customers or focusing solely on low-cost selling may not lead to sustained success in the long run. Similarly, mass production techniques may not require the same level of one-on-one personalization that characterizes effective CRM.

Customer Relationship Management Is an Ongoing Process