Which of the following refers to a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?
A) intrapreneurship
B) utilization
C) marketing
D) production

Question

Quizplus · Accepted Answer

Marketing refers to the process of creating, communicating, delivering, and managing value for customers. It involves understanding customer needs, designing products or services that meet those needs, and promoting and distributing them effectively. By doing so, organizations can create long-term customer relationships that benefit both parties. Intrapreneurship refers to the development of new ideas and innovations within an existing organization, while utilization refers to the efficient use of resources to achieve organizational goals. Production refers to the creation and assembly of goods or services. While these concepts are important components of business, none of them encompass the full scope of marketing.

Which of the Following Refers to a Set of Processes