Although both B2C and B2B marketers segment their markets, they use somewhat different categories.

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While both B2C and B2B marketers segment their markets, they often use different categories to categorize their target audience. B2C marketers usually segment their markets based on demographic, psychographic, and behavioral factors, while B2B marketers often segment their markets based on industry, company size, and job role.

Although Both B2C and B2B Marketers Segment Their Markets, They