Which of the following statements is most consistent with the marketing concept?
A) Consumers care more about price than about quality. The goal of business is to market to as many customers as possible.
B) Controlling the market for natural resources can give a firm a huge competitive advantage.
C) All aspects of a business organization should focus on the needs of the customer.
D) The primary purpose of a business is to dominate its market.

Question

Quizplus · Accepted Answer

The marketing concept is based on the idea that a business should focus on the needs and wants of the customer in all aspects of its operations. This means that the business should strive to create value for the customer through its products, services, and overall customer experience. Option C is the only statement that aligns with this philosophy. Option A contradicts the notion that quality matters to customers, while also promoting a mass marketing strategy that is short-sighted. Option B is focused on gaining a competitive advantage through resource ownership, which doesn't necessarily address the customer's needs. Option D is also not aligned with the marketing concept, as it elevates market dominance over customer priority.

Which of the Following Statements Is Most Consistent with the Marketing