In a study conducted in the 1980s during the height of student protests against apartheid in South Africa (Ross & Stillinger,1991),students gave high ratings to a plan to divest university funds from South African companies when the plan was presented in the abstract.However,when the same plan was actually proposed by the university administration,students gave it lower ratings because they saw the university administration as "the other side." This is an example of
A) reactive devaluation.
B) conflict negotiation.
C) dehumanization.
D) power-based negotiations.

Question

Quizplus · Accepted Answer

This scenario is an example of reactive devaluation, where the perceived source of the proposal (university administration) reduces the perceived value of the proposal itself, despite the initial high rating when presented in an abstract form.

In a Study Conducted in the 1980s During the Height