Which media schedule combines continuous scheduling throughout the year with a flighted schedule during the best sales periods?
A)pulsing
B)bursting
C)unremitting
D)vibrating

Question

Quizplus · Accepted Answer

Pulsing refers to a media schedule that combines continuous advertising throughout the year with intermittent bursts of heavier advertising during peak sales periods. This allows for a consistent presence in the market while also maximizing impact during crucial periods.

Which Media Schedule Combines Continuous Scheduling Throughout the Year with a Flighted