An electronics store is currently seeing how Edmontonians react to a retail concept called Studio D, which is targeted to women. Edmonton is the only city in which Studio D stores were introduced. The store will monitor the reactions of customers to the store. What is the store using to determine consumer reaction to a new retailing concept?
A)diffusion analysis
B)dual distribution
C)test marketing
D)laboratory testing

Question

Quizplus · Accepted Answer

The store is using test marketing to determine customer reaction to the new retail concept. Test marketing involves introducing a product or service in a specific geographic location and monitoring customer reactions and sales before a wider release. In this case, the Store is introducing Studio D only in Edmonton to see how the target market, women in this case, responds to the concept.

An Electronics Store Is Currently Seeing How Edmontonians React to a Retail