Now that the design of a new smart-fridge has been finalized, Igloo must now estimate preliminary demand, cost, sales, and profitability. What stage of the new product development process is this?
A)prototype screening
B)idea generation
C)concept testing
D)business analysis

Question

Quizplus · Accepted Answer

This stage is called business analysis, where the company analyzes the potential profitability, costs, sales, and demand of the product before deciding on whether to launch it or not.

Now That the Design of a New Smart-Fridge Has Been