Which of the following involves developing product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?
A)predictive modelling
B)campaign management
C)data mining
D)consumerism

Question

Quizplus · Accepted Answer

Campaign management involves developing and implementing customized marketing campaigns to enhance customer relationships. This includes developing product offerings, pricing them appropriately, and communicating them in a targeted way to the appropriate customer segments. Predictive modelling and data mining are related to analyzing customer data to inform marketing strategies, while consumerism is a broader term referring to the movement towards protecting consumer rights and interests.

Which of the Following Involves Developing Product Offerings Customized for the Appropriate