What is the purpose of customer relationship management?
A)to help improve relationships, and build loyalty
B)to predict customer purchases
C)to organize a firms marketing department
D)to assist marketers to sell their products

Question

Quizplus · Accepted Answer

The purpose of customer relationship management is to help improve relationships with customers and build loyalty. While predicting customer purchases, organizing the marketing department, and assisting with sales may all be potential benefits of CRM, the primary goal is to foster stronger relationships with customers.

What Is the Purpose of Customer Relationship Management