What could Jell-O use to determine if consumers perceive a void in snacks that are easy to handle and wholesome, and if customers think Jell-O Pudding Pops would fill that void?
A)predictive modelling
B)a perceptual map
C)product positioning
D)a trend analysis

Question

Quizplus · Accepted Answer

A perceptual map helps in understanding how consumers perceive a product in relation to others, especially regarding attributes like ease of handling and wholesomeness. It can show if there's a perceived void that Jell-O Pudding Pops could fill.

What Could Jell-O Use to Determine If Consumers Perceive a Void