Which of the following does NOT directly influence consumer levels of involvement in the purchase process?
A)consumer's level of education
B)previous experience with the product
C)buyer's interest in the category
D)social visibility of the purchased item

Question

Quizplus · Accepted Answer

Consumer's level of education does not directly influence their levels of involvement in the purchase process. Involvement is more directly affected by factors such as previous experience with the product, interest in the category, and the social visibility of the purchased item, which relate more closely to the perceived importance or risk associated with the purchase.

Which of the Following Does NOT Directly Influence Consumer Levels