When a company replaces at its own expense any dissatisfied customer's purchases. What type of strategy is the company utilizing?
A)management empowerment
B)management-customer synergy
C)customer satisfaction
D)transactional marketing

Question

Quizplus · Accepted Answer

The company is utilizing a customer satisfaction strategy by replacing dissatisfied customer's purchases at their own expense. This emphasizes the importance of satisfying customers and ensuring their loyalty to the company.

When a Company Replaces at Its Own Expense Any Dissatisfied