Using the Virtue Matrix introduced by Roger Martin of the University of Toronto, a firm is said to occupy the Strategic Frontier quadrant when it
A)advances shareholder value and long term profitability.
B)advances corporate responsibility and the community it serves.
C)advances corporate responsibility and shareholder value.
D)none of the above.

Question

Quizplus · Accepted Answer

The Strategic Frontier quadrant combines the advancement of corporate responsibility and shareholder value, which is the intersection of the Economic and Social dimensions of the Virtue Matrix. This means that the firm is not only profitable but also socially responsible and actively working towards benefiting the community. A and B are not sufficient on their own and are only representative of one dimension of the matrix. D is not a valid option as one of the choices must be correct according to the question.

Using the Virtue Matrix Introduced by Roger Martin of the University