In fast changing environments
A)a firm should focus on its oldest markets.
B)a firm may define itself by its resources and capabilities.
C)both a and b.
D)neither a nor b.

Question

Quizplus · Accepted Answer

In fast changing environments, it may be difficult for a firm to stay competitive by focusing on its oldest markets. Instead, the firm should define itself by its unique resources and capabilities, which can help it to adapt and innovate more quickly to keep up with the changing environment. This could include leveraging technology, redefining its value proposition, or developing new products or services. By focusing on what it does well, the firm may be able to differentiate itself from competitors and maintain a competitive advantage.

In Fast Changing Environments