Appraising a firm's resources consists of
A)protecting the firm from its weaknesses and trying to reduce or eliminate them.
B)leveraging the firm's strengths to increase market share and profit.
C)a and b.
D)completing 360-degree analytical evaluations of top managers' strengths and weaknesses.

Question

Quizplus · Accepted Answer

Appraising a firm's resources involves both protecting the firm from its weaknesses and leveraging its strengths. This means that both options A and B are correct. Option D, completing 360-degree analytical evaluations of top managers' strengths and weaknesses, is not necessarily a component of appraising a firm's resources. While it may be useful for evaluating the strengths and weaknesses of top managers, it is not a comprehensive way to evaluate a firm's resources.

Appraising a Firm's Resources Consists of