Who are considered a critical link when implementing a relationship marketing strategy?
A) the door greeters
B) the sales people
C) the communications department
D) the advertising department

Question

Quizplus · Accepted Answer

The sales people are considered a critical link when implementing a relationship marketing strategy because they are the ones who directly interact with customers and build relationships with them. They have the ability to identify customer needs, provide solutions, and maintain ongoing communication with them to ensure satisfaction and loyalty. The other departments listed may play a role in supporting relationship marketing efforts, but are not as directly involved as the sales people.

Who Are Considered a Critical Link When Implementing a Relationship