Which of the following are mental representations of stored knowledge about groups of products?
A) product metrics
B) product categories
C) product segments
D) product sections

Question

Quizplus · Accepted Answer

Product categories refer to mental representations of stored knowledge about groups of products. Product metrics refer to specific measurements of a product's characteristics, product segments refer to divisions of the market based on consumer behavior, and product sections are physical locations within a store where products are located.

Which of the Following Are Mental Representations of Stored Knowledge