Which type of word-of-mouth occurs when marketers attempt to launch or accelerate word-of-mouth in existing customer circles, or when they develop entirely new forums for word-of-mouth?
A) primary
B) organic
C) scripted
D) amplified

Question

Quizplus · Accepted Answer

Amplified word-of-mouth occurs when marketers attempt to launch or accelerate word-of-mouth in existing customer circles, or when they develop entirely new forums for word-of-mouth. They use various tactics to amplify word-of-mouth, including influencer marketing, social media advertising, and referral programs. This type of word-of-mouth is often more controlled and scripted than organic word-of-mouth, as marketers are actively seeking to shape the conversation about their brand.

Which Type of Word-Of-Mouth Occurs When Marketers Attempt to Launch