Which part of the consumer's self-concept does aspirational group membership often appeal to?
A) actual self
B) extended self
C) preferred self
D) ideal self

Question

Quizplus · Accepted Answer

Aspirational group membership often appeals to the consumer's ideal self-concept, which is the image of the individual's self in the future. The ideal self is the person that an individual would like to be, which involves the desired qualities, traits, and attributes he/she wants to possess. Joining an aspirational group makes individuals feel that they are closer to achieving their ideal self, fulfilling their dreams, and becoming the person they aspire to be. Aspirational groups help consumers in shaping their future selves by providing role models, values, social norms, and lifestyles to emulate.

Which Part of the Consumer's Self-Concept Does Aspirational Group Membership