Which type of group has no membership or application requirements but still might influence a consumer's behaviour?
A) informal
B) spontaneous
C) tangential
D) dissociative

Question

Quizplus · Accepted Answer

Informal groups are not formal organizations and have no membership or application requirements. They are composed of like-minded individuals who share common interests, attitudes, and behaviors. Even though there are no formal requirements to be a part of an informal group, they can still have a significant influence on a consumer's behavior through word-of-mouth recommendations, social media, and other informal channels.

Which Type of Group Has No Membership or Application Requirements