Which theory hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions?
A) theory of reasoned action
B) attribution theory
C) priming theory
D) prospect theory

Question

Quizplus · Accepted Answer

Prospect theory suggests that the framing effect can influence how people perceive risk and make decisions. The theory explains that people tend to be risk-averse when options are presented in a positive frame (e.g. 90% survival rate), but risk-seeking when presented in a negative frame (e.g. 10% mortality rate).

Which Theory Hypothesizes That the Way in Which Information Is