What message source characteristic is Koodo Mobile using when they use the character El Tabador, an animated masked Mexican wrestler, to help promote their product?
A) likeability
B) trustworthiness
C) attractiveness
D) expertise

Question

Quizplus · Accepted Answer

Koodo Mobile is using the message source characteristic of likeability by using the character El Tabador, an animated masked Mexican wrestler, to help promote their product. El Tabador is a fun and entertaining character that appeals to many people, making him likeable and memorable.

What Message Source Characteristic Is Koodo Mobile Using When They